Cool.World Presents
Salon Series: Decolonizing Digital Strategies

01: The Rise of BIPOC Media Data & Distribution

Date: May 27, 2021
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Cool.World’s Salon Series: Decolonizing Digital Strategies explores the future of the digital space, with a lens on decolonizing our use of big data in film, media and grassroots campaigns. Co-presented by Stories First and moderated by Leena Minifie, The Rise of BIPOC Media Data & Distribution will cover audience strategies, digital strategy and digital literacy for BIPOC creators. With a deep focus on audience development with decolonized data tools, reaching engagement goals & re-engaging/re-activating BIPOC audiences as a larger collaborative, and systemic change against traditional, non-diverse, restrictive and oppressive social media corporations. This webinar is tailored for film and media producing professionals.

We acknowledge the support of the Canada Council for the Arts.


Leena Minifie

Co-founder Cool.World / CEO & Producer Stories First

Leena Minifie (Gitxaala/British) is an impact, media, film and television producer and digital strategist based in Vancouver, BC. Recent projects include the four-part series and interactive digital timeline British Columbia – An Untold History (Knowledge Network), interactive audiovisual webart Sense of Home (Best New Media ImagineNative 2012), ?E?anx ‘The Cave’ (Sundance Festival 2011, TIFF Top Ten 2011). Impact and marketing campaigns include Indian Horse, The Grizzlies, Monkey Beach and The New Corporation: An Unfortunately Necessary Sequel. 

Shivani Saini

Founder Creatives Empowered, CEO Atelier Culturati

Founded by Shivani Saini, Atelier Culturati creates inclusive content + powerful engagement, and is uniquely positioned to produce strategies, stories and experiences that empower true inclusivity.  Atelier Culturati specializes in consulting, producing and public relations, with a vision to create and support works that positively transform the human condition.  Shivani is a producer, consultant, strategist and skillful communicator with over 25 years of professional film, tv, media and arts experience. She is a dedicated advocate for equity within mainstream media and the cultural sector. A Ryerson Radio & Television Arts graduate, her career spans all genres of production, from the creative to the business side. Producing credits include the award-winning dramatic tv series Blackstone, and she is the founder of Creatives Empowered, the first and only organization in Alberta for film and tv professionals who are Black, Indigenous and People of Colour.

Delphine Lievens

Senior Box Office Analyst at Gower Street Analytics

Delphine Lievens is a film distribution professional with a background in theatrical sales, and a current focus on box office analysis across the U.K. and other international markets. She is an advocate for better representation in British Film Culture, and for the film workforce to be more representative across race, class & gender.

Elizabeth Mudenyo

Community Manager, Racial Equity Media Collective (REMC)

Elizabeth Mudenyo is a poet, artist and arts manager. She has worked all sides of the film festival circuit, and continues to immerse herself in community engaged arts programming. She aims to curate spaces and experiences for Black and Brown communities. Elizabeth is currently working with the REMC, DAWA Collective, The Group Project, and Justice for Migrant Workers. Elizabeth will be a Creative Writing MFA Candidate at the University of Guelph in the fall. Her first poetry chapbook, With Both Hands, is available through Anstruther Press.

Kadon Douglas
Executive Director BIPOC TV & FILM

Kadon Douglas is the executive director of BIPOC TV & FILM, a grassroots nonprofit organization advocating for equitable representation, access and opportunity for Black, Indigenous and People of Colour creatives working at all levels, above and below-the-line, in Canada’s screen media sector.

Intended Outcomes

  • Understand intended & target audiences in pitches, grant application, etc.
  • Learn the vernacular and the definitions behind digital strategy and community impact. Why? Every single new grant requires this in-depth analysis of how we will reach audiences digitally, especially during this digital distribution disruption.
  • Understand the basics behind measurement of interests, psycho-demographics, and box office sales.
  • Get a comprehensive understanding of the Canadian industry, where the barriers, gaps and pain points are, and how we are lagging behind global marketing and distribution trends. Why? To place the power/knowledge in filmmakers’ hands as the system is moving too slow.