Cool.World Presents
Salon Series: Decolonizing Digital Strategies

03: Disrupting Data & Distribution for Indigenous Audiences & Allies


June 24, 2021


12:00 PM - 1:30 PM PT

Livestreaming now

Watch it below. Also available on YouTube and Facebook.

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Watch the replay below

Presented by Cool.World, Stories First and imagineNATIVE, this salon explores the ways audiences are consuming Indigenous content, and why capturing data is needed to put the knowledge and power back in the hands of Indigenous creators.

Webinar Details

Hosted by founder Leena Minfie, in conversation with Jade Begay, Climate Justice Campaign Director for NDN Collective, Marylou Mintram Producer, Co-Owner of Rainy Storm Productions and former lead at an Indigenous distribution company, and Delphine Leivens, Senior Box Office Analyst at Gower Street Analytics. This webinar will give an overview of digital literacy for Indigenous creators and take a deep dive into identifying and developing audience segments. Offering advice for re-engaging Indigenous audiences, using data tools and setting engagement goals, and exploring how long tail strategy and audience development are crucial to marketing Indigenous stories. These strategies are part of larger collaborative and systemic change against traditional, non-diverse, restrictive, and oppressive social media barriers.

We acknowledge the support of the Canada Council for the Arts.


Jade Begay
Jade Begay

Climate Justice Campaign Director, NDN Collective & Media Strategist

Jade Begay, Diné and Tesuque Pueblo, is an Indigenous rights and climate organizer, narrative strategist, and filmmaker. Jade has partnered with organizations like Resource Media, United Nations Universal Access Project,, Indigenous Environmental Network/Indigneous Rising, Bioneers, Indigenous Climate Action, the Women’s Earth and Climate Action Network, Allied Media Projects, and Tribal Nations from the Arctic to the Amazon to develop strategies, create stories, and build campaigns to mobilize and create engagement and impact around issues like climate change, Indigenous self determination, and environmental justice. Jade is the Climate Justice Campaign Director at NDN Collective and serves on the board of Amazon Watch and the Native Conservancy.

Mary-Lou Mintram
Marylou Mintram

Producer & Co-Owner, Rainy Storm Productions

Marylou Mintram is a proud nehetho (Cree) iskwew (woman) from Treaty Five Nishichawaysihk Cree Nation, currently working and living on the unceded Algonquin people’s territory in Ottawa. Marylou has twelve years of broad-based experience as a producer, writer, marketing and communications professional. Recently selected to participate in the Banff Spark Accelerator for Women in the Business of Media 2nd Cohort Program and Five in Focus Women in View Indigenous Program. She left 7th Screen as the lead manager for distributing indigenous films and joined Ryan as co-owner of Rainy Storm Productions. We currently have several projects on our slate. Including feature documentaries with Crave, a digital animation series with CBC, short form series with APTN and developing drama based series.

Leena Minifie
Leena Minifie

Co-Founder, Cool.World
CEO & Producer, Stories First

Leena Minifie (Gitxaala/British) is an impact, media, film and television producer and digital strategist based in Vancouver, BC. Recent projects include the four-part series and interactive digital timeline British Columbia – An Untold History (Knowledge Network), interactive audiovisual webart Sense of Home (Best New Media ImagineNative 2012), ?E?anx ‘The Cave’ (Sundance Festival 2011, TIFF Top Ten 2011). Impact and marketing campaigns include Indian Horse, The Grizzlies, Monkey Beach and The New Corporation: An Unfortunately Necessary Sequel. Leena is a fellow with the BANFF Spark Accelerator for Women in the business of media program and the inaugural Bell Reelworld Producer’s Program.

Delphine Lievens

Senior Box Office Analyst, Gower Street Analytics

Delphine is a Film Distribution professional with a background in theatrical sales, and a current focus on box office analysis across the U.K. & other international markets. She is an advocate for better representation in British Film Culture, and for the film workforce to be more representative across race, class & gender