Cool.World Presents

Salon Series: Decolonizing Digital Strategies

Webinar tool kit connecting the dots between story, audience, data and action

Premiering in 2021, this series of salon style webinars explores the future of the digital space, with a lens on decolonizing our use of big data in impact film and grassroots campaigns. We brought together thought leaders and experts for the insiders exclusive, offering a tool kit of case studies to build strong online communities with digital tools.

Co-presented by Stories First and moderated by Leena Minifie, this salon covers digital strategies and literacy for BIPOC creators, tailored for film and media producing professionals. With a deep focus on audience development with decolonized data tools, reaching engagement goals and activating BIPOC audiences, this webinar provides a comprehensive understanding of the Canadian industry and the basics behind digital strategy and community impact.   

Guests

Leena Minifie (CEO & Producer, Stories First), Shivani Saini (Founder, Creatives Empowered & CEO, Atelier Culturati), Delphine Lievens (Senior Box Office Analyst, Gower Street Analytics), Elizabeth Mudenyo (Community Manager, Racial Equity Media Collective), Kadon Douglas (Executive Director, BIPOC TV & FILM)

Date

May 27, 2021

Co-presented by Cool.World, The New Corporation and Padma Centre for Climate Justice, this salon featured a screening and guests of the critically acclaimed documentary, The New Corporation (2020). Fuelled by the ongoing inequities and colonial violence in the face of the pandemic, this webinar maps out the strategic desires for a “Just Recovery,” along with the digital opportunities to organize and engage audiences across geographies through screenings and events.

Guests

Anjali Appadurai (Climate Lead, Sierra Club BC), Jennifer Abbott (Director, The New Corporation), Norm Leech (St’at’imc Nation, Executive Director VACPC), David Ng (Grassroots Campaign Manager, The New Corporation), Kat Dodds (CEO/Founder, Cool. World & Impact Producer, The New Corporation)

Date

June 17, 2021

Presented by Cool.World, Stories First and imagineNATIVE, this salon explores the ways audiences are consuming Indigenous content, and why capturing data is needed to put the knowledge and power back in the hands of Indigenous creators. This webinar provides an overview of digital literacy for Indigenous creators and takes a deep dive into identifying and developing audience segments, crucial to marketing Indigenous stories.

Guests

Leena Minifie (CEO & Producer, Stories First), Jade Begay (Climate Justice Campaign Director, NDN Collective), Marylou Mintram (Producer & Co-Owner, Rainy Storm Productions), Delphine Lievens (Senior Box Office Analyst, Gower Street Analytics)

Date

June 24, 2021

Presented by Cool.World, Tech Reset Canada and SqueezeCMM, this salon brings together the co-founders of Tech Reset Canada to discuss the profound implications of the invisible power structure wielded by tech vendors over even the governments who hire them. They discuss how they stopped Google’s Sidewalk Labs in its tracks, proving that democracy in action can win for the public good — even against tech goliaths.

Guests

Jen Evans (Partner, Cool.World & Co-founder, Tech Reset Canada), Saadia Muzaffar (Co-founder, Tech Reset Canada), Bianca Wylie (Co-founder, Tech Reset Canada)

Date

June 30, 2021

Presented by Cool.World, the NFB, and the BC Nurses’ Union, this salon launched the newly created digital curriculum by former street nurses for the harm reduction documentary and teaching tool, Bevel Up. Bundled with a free screening of the award winning film, this webinar looks at how we can create digital tools to make crucial information more accessible and break down barriers to awareness.

Guests

Nettie Wild (Director, Bevel Up), Caroline Brunt (RN & Nurse Instructor, VCC), Yasmin Winsor (RN & Harm Reduction Activist)

Date

July 15, 2021

Presented by Cool.World, Drawing Wisdom and the Inspirit Foundation, this salon explores community impact campaigns celebrating Indigenous resilience, and how digital tools can help. The team behind the short film HIV: Healing Inner Voices talks about what collaborative filmmaking and distribution means in practical terms, and their vision for the future.

Guests

Jada-Gabrielle Pape (Co-Founder, Drawing Wisdom), Martin Morberg (Project Creator, HIV: Healing Inner Voices), David Ng (Co-Founder, Love Intersections), Kat Dodds (Co-Founder, Drawing Wisdom)

Date

July 22, 2021

We acknowledge the support of the Canada Council for the Arts.

Cool.World Presents

Salon Series: Decolonizing Digital Strategies

This premiere series of webinars explores the future of the digital space, with a lens on decolonizing our use of big data in impact film and video campaigns.

Cool.World is excited to announce our premiere salon series. With the support of the Canada Council for the Arts, we are bringing together thought leaders and experts in the digital and decolonizing space to connect the dots between story, audience, data and action. Topics range from: the rise in BIPOC data and distribution (May); tackling global inequities with The New Corporation through the lens of the 3Cs: Colonialism, Capitalism & Corporations; digital strategy for indigenous audiences and allies with Stories First,  exploring digital sovereignty  and democracy with Tech Reset Canada (June); Community Impact Campaigns celebrating Indigenous Resilience with Drawing Wisdom; and the digital-rebirth of the Harm Reduction Documentary Bevel Up (July). Offering a behind the scenes look at building strong online communities with new and existing digital tools, each case study will include pivotal moments that we can continue to learn from.